The kids are always asking for something new.

Because children react favorably to blue food, savvy food producers are always on the lookout for ways to add a little blue to ice creams, cookies, toppings, sauces, even savory foods. Blueberries are a natural, appealing and healthy way to add fun and color..

What’s this about blueberries and love affairs?

According to a study by the Eiseman Center for Color Information and Training, color is very influential in food and everywhere else. Their results stated that "In our studies, blue remains the favorite color. Consumers have a love affair with blue. It’s the No. 1 color in Europe, Asia and North America."

Five-a-Day keeps the doctors away.

The Produce for Better Health Foundation’s "Five-a-Day the Color Way" lists blueberries in the Blue/Purple category of fruits and vegetables that provide varying amounts of health-promoting phytochemicals such as anthocyanins and phenolics associated with antioxidant and anti-aging benefits. Boosting the level of blue/purple in a low-fat diet helps lower the risk of some cancers and may promote urinary tract health, improved memory function, and healthy aging..